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Security Features

The Secret Security Features Hiding In Plain Sight

There are a whole host of secret security features employed by everything from casinos to shopping centres and most of these you never even realised were there. When it comes to security features in shops or public spaces you’d be forgiven for thinking all that’s…

Rocket Sales

Nudge Theory Could Be The Easiest Way To Rocket Sales

Wouldn’t it be great if by making a very small and easy change in the way your business does things you could sell more products or make customers happier? The answer is nudge theory. To understand nudge theory you need to understand two very…

Latest Posts

The Ikea Effect

What Is The Ikea Effect?

Turns out there is a lot of psychology going on at Ikea so much so it’s been called The Ikea Effect. It’s making them million of pounds a year, so what are they doing and how can you apply it to your business? If…

customers take more action

How To Get Your Customers To Take Action

What’s the secret to get your customers to take action? We all want to increase our landing page conversions, email subscribers and social media shares in a bid to consequently increase sales. In general we just want our customers to take action. If you…

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