Marketing and Sales

 

Starbucks Coffee

Has Starbucks Taken a Leaf Out Of Argos’ Book?

Waiting in line for a coffee, whilst the people in front of you change their minds about what drink they’re ordering and then fumble around trying to find the correct change in their back pocket, is something I think we can all sympathise with….

Alan Coote

Which Half Of Your Adverting Is Not Working?

Be honest, do you know which half of your advertising is not working? It was John Wanamake, a successful retail entrepreneur of his day, who said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Well…

Content-Marketing-Featured-Image

What is Content Marketing? Top 3 Content Marketing Tips

Content Marketing is a great way of improving your brand awareness and attracting new customers. Content Marketing offers an infinite number of possibilities, so deciding what’s best for your company can be challenging. But what is Content Marketing and how should you use it?…

Lucinda Dawes

The Real Reason Your Email Marketing Sucks

By Lucinda Dawes I’ve heard it all a million times. “Email Marketing doesn’t work for me” “My customers don’t like to be emailed” ”I know it works for some people but my business is different…” Quite frankly, that’s a load of rubbish. Email marketing…