Global Entrepreneurship Week Podcast 3: How To Create The One in a Million Product

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To coincide with Global Entrepreneurship Week 2016 GEW2016 we’ve produced 5 special podcasts aimed at helping Entrepreneurs start and grow their business.

On this episode: Why do we value the first issue of a product more than any other? This is seen all over the place from a Beatles Album first pressing to owning the first of the latest iPhone. Yet often there isn’t any logic to it as the second, thousandth or 1 millionth is just as good, if not better than the first.  We uncover the principles behind this strange human behaviour to help businesses create huge demand for their product or service.


Listen or download more. The whole Global Entrepreneurship Week 2016 podcast series here.

Listen to this Global Entrepreneurship Week podcast via @LTBShow #GEW2016Click To Tweet

What do you think about the ideas on this week’s programme? Get in touch below or via @LTBShow and Facebook. 

Take us on your commute by subscribing to the podcast on iTunes.

Download Let's Talk BusinessThe Let’s Talk Business presenter and executive producer is Alan Coote follow him on Twitter @TheAlanCoote

Let’s Talk Business is the UK’s premiere weekly Radio programme for current and future entrepreneurs. It focuses on what we would all like to do; To be our own boss and not have to worry about money. Every week, top guests who know their stuff, give valuable advice and information which means you’ll learn all the skills you need to be an entrepreneur. Past guests have included dozens of self-made millionaires, very successful contestants from BBC’s Dragons’ Den and the occasional TV celebrity. Let’s Talk Business is currently broadcast across the UK on nearly 100 stations, from the North West of Scotland right down to the corners of England. Every week this adds up to over 27 million people.
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