To coincide with Global Entrepreneurship Week 2016 GEW2016 we’ve produced 5 special podcasts aimed at helping Entrepreneurs start and grow their business.
On this episode: Why do we value the first issue of a product more than any other? This is seen all over the place from a Beatles Album first pressing to owning the first of the latest iPhone. Yet often there isn’t any logic to it as the second, thousandth or 1 millionth is just as good, if not better than the first. We uncover the principles behind this strange human behaviour to help businesses create huge demand for their product or service.
Listen to this Global Entrepreneurship Week podcast via @LTBShow #GEW2016Click To Tweet
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The Let’s Talk Business presenter and executive producer is Alan Coote follow him on Twitter @TheAlanCoote