Let’s Talk Business 203: Inside the UK Government’s Nudge Unit, Marketing Lessons from the Beatles

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On this week’s Let’s Talk Business: We discover what the UK Government’s Behavioural Science Team Are Up To and Marketing Lessons from the Beatles

Also Available on iTunes.

David Halpern

The government has a team of human behavioural scientists working inside what is known affectionately as the nudge unit. They’re responsible for getting businesses and the public to respond in a certain way to government initiatives. Is this a clever use of psychology to get us to do the right thing or is there something more underhand? We speak to David Halpern, Chief Executive of the government’s Behavioural Insights Team and author of ‘Inside the Nudge Unit’ to find out what they’re doing.

Type any product name followed by the word ‘replica’ into an online search engine and up will pop 100s of copies of that product. In fact, you’ll find replicas of just about every product you can imagine online.

We speak to David Walker from Grid Law a legal expert who explains how some businesses are leaving themselves open to having their brand copied. He also shares the simple steps to take to protect your brand.

In this week’s business insight; we can obviously learn a lot about music from The Beatles. It turns out we can learn a few very clever business tricks from them as well.

What do you think about the ideas on this week’s programme? Get in touch below or via @LTBShow and Facebook. 

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Download Let's Talk BusinessThe Let’s Talk Business presenter and executive producer is Alan Coote follow him on Twitter @TheAlanCoote

Let’s Talk Business is the UK’s premiere weekly Radio programme for current and future entrepreneurs. It focuses on what we would all like to do; To be our own boss and not have to worry about money. Every week, top guests who know their stuff, give valuable advice and information which means you’ll learn all the skills you need to be an entrepreneur. Past guests have included dozens of self-made millionaires, very successful contestants from BBC’s Dragons’ Den and the occasional TV celebrity. Let’s Talk Business is currently broadcast across the UK on nearly 100 stations, from the North West of Scotland right down to the corners of England. Every week this adds up to over 27 million people.
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